Star Plus shows Kya Qusoor Hai Amla Ka, Dhai Kilo Prem, Ek Aastha Aisi Bhi and Love Ka Hai Intezaar to end soon
Here’s shocking news for fans of Star Plus Dopahar shows!
According to latest reports, Star Plus channel which created the afternoon band ‘Star Dopahar’ less than six months back, has decided end the shows on 30 September.
The channel has informed producers about the closure and has asked to wrap up their respective storylines. The afternoon bandwidth currently airs four shows—Kya Kasoor Hai Amla Ka?, Ek Aastha Aisi Bhi, Dhhai Kilo Prem and Love Hai Intezaar. After 30 September, all the four shows will go off air.
Producer Sandiip Sikchand, who has been working on the afternoon show ‘Dhhai Kilo Prem’, confirmed the news leading web portal. He shared “We have been informed by the channel to complete the show by 30 September as the channel has decided to close the afternoon slot. We are trying to do justice to the story line by giving it a proper end.”
The reason behind this decision is the low TRPs. Star Dopahar started on a positive note as it helped Star Plus to increase its weekly impressions by 1.43% to 69.12 crore, according to BARC data for Week 14. Following the steady audience response even during the Indian Premiere League 2017 season, the channel expanded the afternoon band by half an hour with the launch of Love Hai Intezar at 2.30 pm on 15 May. After that, the channel started witnessing a drop in its viewership and soon lost its top spot in the urban + rural HSM to other channels like Zee TV and Zee Anmol.
As per BARC data for the week ended 1 September, Star Plus is at No. 4 in the urban + rural HSM with 57.40 crore weekly impressions, seeing a drop of 4.09%.